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第一章 单元测试
1、 Strategy part includes three areas,excluding ( )
A:Strategic
B:Strategic choices
C:Strategic action
D:Strategic analysis
答案: Strategic analysis
2、 In the process of enterprise business management,Corporate strategy design can be( )
A:Business process change
B:Information technology
C:Strategic action
D:Quality issues
答案: Strategic action
3、 本课程是从( )视角讲授企业经营战略。
A:决策视角
B:人文视角
C:管理视角
D:环保视角
答案: 决策视角
4、 Business Strategy includes five parts,excluding( )
A:Strategy in the same organization
B:levels of business strategy
C:elements of strategic management
D:the meaning of strategy
答案: Strategy in the same organization
5、 Strategic decisions are made under conditions of ( ).
A:simplicity
B:complexity
C:certainty
D:security
答案: complexity
6、 The characteristics of strategy exclude( )
A:Complex
B:certainty
C:impact on operational
D:Change
答案: certainty
7、 一个好的企业的宗旨(使命宣言)主要包括四个方面的内容,其中不包括( )
A:目的
B:战略
C:规模
D:行为标准
答案: 规模
8、 企业战略目标的具体表型形式我们常用SMART来表示,其中T代表( )
A:technology
B:time bound
C:teaching objective
D:realistic
答案: time bound
9、 The SMART of objectives,we know the S represents ( )
A:specific
B:strategy
C:science
D:Safety
答案: specific
10、 并购包括合并与( )
A:购买
B:选购
C:购进
D:收购
答案: 收购
第二章 单元测试
1、 In environmental issues,study guide includes three parts,excluding( )
A:macro-environment
B:organization in its environment
C:natural environment
D:industry and sector
答案: natural environment
2、 PESTILE represents six key words,and the T represents ( )
A:technological environment
B:technology
C:teaching environment
D:environment protection
答案: technological environment
3、 下列属于企业外部利益相关者的是( )
A:顾客
B:股东
C:管理者
D:环境
答案: 顾客
4、 Technological environment includes three parts,excluding( )
A:apparatus
B:technique
C:organization
D:environment
答案: environment
5、 环境保护主要包括六个因素,不包括以下( )
A:强化区域规划
B:完善环境破坏机制
C:丰富环境管理手段
D:提高农名的环境意识
答案: 完善环境破坏机制
6、 The key drivers of environment exclude( )
A:Market globalization
B:government globalization
C:government policy
D:global competition
答案: government globalization
7、 The competitive advantage of nations Porter’s Diamond excludes( )
A:factor conditions
B:demand conditions
C:government conditions
D:related and supporting industries
答案: government conditions
8、 Poter’s 5 Forces exclude( )
A:POTENTIAL ENTRANTS
B:INDUSTRY COMPETITORS
C:SUPPLIERS
D:CONSUMER
答案: CONSUMER
9、 下列属于企业长期目标的是( )
A:企业社会责任
B:销售收入最大化
C:生产成本最小化
D:利润最大化
答案: 企业社会责任
10、 IT on five forces excludes( )
A:entry
B:suppliers
C:customer
D:environment
答案: environment
第三章 单元测试
1、 Dynamics nature of competition excludes( ).
A:cycle of competition
B:environment
C:hyper-competition
D:industry life cycle
答案: environment
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