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侯矮蕉切史灸彼堡如疼枚擂桅
绪论 单元测试
1、
Who are suitable to take the course?
A:People using English to communicate in business settings.
B:College students in the major of business administration.
C:Senior high school students planning to study abroad.
D:Governmental officials in charge of foreign affairs.
答案: People using English to communicate in business settings.
2、
How many subject areas are included in this course?
A:12
B:6
C:5
D:4
答案: 5
第一章 单元测试
1、
Who usually conducts a SWOT Analysis for a business?
A:Managers
B:Employees
C:Banks
D:Lawyers
答案: Managers
2、
Which of the following SWOT elements are internal factors for a business?
A:Weaknesses and Threats
B:Opportunities and Threats
C:Strengths and Weaknesses
D:Strengths and Opportunities
答案: Strengths and Weaknesses
3、
Which of the following could be a strength for a business?
A:The location of a business
B:A price that is too high
C:Weather
D:A new international market
答案: The location of a business
4、
Which of the following should be asked when you try to identify the strengths of your company?
A:Does political climate help you develop your business?
B:Which advantages does your company lack?
C:What do you do better than your competitors?
D:Which trends can negatively affect your business?
答案: What do you do better than your competitors?
5、
Which of the following could be a weakness for a business?
A:Competitors with better financial support
B:A developing market
C:Poor quality of goods and services
D:Special marketing expertise
答案: Poor quality of goods and services
6、
Which of the following is true about weaknesses?
A:It’s external and helpful.
B:It’s external and harmful.
C:It’s internal and helpful.
D:
It’s internal and harmful.
答案:
It’s internal and harmful.
7、
Which of the following could be an opportunity for a business?
A:Having quality processes and procedures
B:A new competitor in its home market
C:Moving into new thriving market segments
D:Damaged reputation
答案: Moving into new thriving market segments
8、
A new vocational training project can be considered as a/an ______ for an employee.
A:strength
B:threat
C:weakness
D:opportunity
答案: opportunity
9、
Which of the following could be a threat for a business?
A:Changes in technology
B:A market vacated by an incapable competitor
C:Lack of marketing expertise
D:Location of the business
答案: Changes in technology
10、
______ could be a threat for Simon, who has worked in the company for 30 years after graduating from high school.
A:His poor communication skills
B:His limited educational experience
C:A Possible downsizing at his company
D:A new position that matches his skills
答案: A Possible downsizing at his company
第二章 单元测试
1、
1. According to Maslow’s theory, the needs of ________ are the most basic needs of human being.
A:self-actualization
B:esteem
C:safety
D:biology and physiology
答案: biology and physiology
2、
2. When all of the physiological needs are met, people tend to become concerned with ________.
A:social needs
B:sel-acutalization needs
C:safety needs
D:esteem needs
答案: safety needs
3、
3. “Catherine is well recognized by her peers for being creative and has recently promoted to a higher position, and she feels satisfied with her responsibility and role.” This example shows that Catherine has well fulfilled her ________ needs.
A:social
B:biological and physiological
C:esteem
D:belonging and love
答案: esteem
4、
4. The order of Maslow’s Hierarchy of Needs, from bottom to top is: ________.
A:Physiological, Safety, Social, Esteem, Self-Actualization
B:Physiological, Social, Safety, Esteem, Self-Actualization
C:Safety, Esteem, Social, Self-actualization, Physiological
D:Safety, Physiological, Esteem, Social, Self-actualization
答案: Physiological, Safety, Social, Esteem, Self-Actualization
5、
5. Which of the following can possibly satisfy the needs of safety, according to Maslow’s theory?
A:Retirement benefits.
B:Travel bonuses.
C:Reasonable wages.
D:Free lunches.
答案: Retirement benefits.
6、
6. What should a company do if it wants to motivate employees by meeting their esteem needs?
A:Organize team-based projects.
B:Create comfortable working environment.
C:Offer training and higher job titles.
D:Buy life insurance for them.
答案: Offer training and higher job titles.
7、
7. Which of the following statements is true in Maslow’s motivation theory.
A:Food, shelter and wages fall into the category of safety needs.
B:The order of the hierarchy of needs is not fixed.
C:(D) People move up to seek satisfaction at a higher level even the basic needs have not met yet.
D:Effective leaders should adapt to the changing needs in different settings.
答案: Effective leaders should adapt to the changing needs in different settings.
8、
8. Which of the following is NOT the satisfaction of self-actualization needs in terms of management?
A:Develop career potential.
B:Give self-improvement training.
C:Arrange after-work get-togethers.
D:Offer challenging jobs.
答案: Arrange after-work get-togethers.
9、
9. One employee becomes depressed and lonely, and feels isolated from group activities and social events. According to Maslow, which category of needs has not been fulfilled?
A:Social needs.
B:Safety needs.
C:Esteem needs.
D:Physiological needs.
答案: Social needs.
10、
10. Esteem needs, displayed at the ________ layer in Maslow’s hierarchy, are the need for appreciation and respect.
A:second
B:fourth
C:third
D:first
答案: fourth
第三章 单元测试
1、
1. Which of the following is the purpose of 360-degree performance appraisal?
A:To evaluate staff performance.
B:To establish training plan.
C:All of the above.
D:To reach decision whether the employ should be promoted or not.
答案: All of the above.
2、
2. Which statement is true about 360-degree performance appraisal?
A:It is useful as a feedback for both developmental and administrative purposes.
B:It is neither an administrative tool nor a developmental tool
C:It is used only as an administrative tool.
D:It is used only as a development tool.
答案: It is useful as a feedback for both developmental and administrative purposes.
3、
3. _______ is the process of using multiple sources of appraisal to gain a comprehensive perspective on one’s performance.
A:Peer appraisal
B:Subordinate appraisal
C:360-degree performance appraisal
D:Superior appraisal
答案: 360-degree performance appraisal
4、
4. Which of the following method is often used in 360-degree performance appraisal?
A:Rating scale.
B:Presentation.
C:Group discussion.
D:Telephone interview.
答案: Rating scale.
5、
5. Which is the most important component in 360-degree performance appraisal?
A:All of the above
B:Superior appraisal
C:Subordinate appraisal
D:Peer appraisal
答案: All of the above
6、
6. _______ is an important part of the Performance appraisal process where the employees themselves give the feedback or their views and points regarding their performance.
A:Client appraisal.
B:Self appraisal.
C:Subordinate appraisal.
D:Peer appraisal.
答案: Self appraisal.
7、
7. ________ forms the traditional part of the 360 degree appraisal where the employees’ responsibilities and actual performance is rated by the immediate higher level supervisor.
A:Superior appraisal
B:Subordinate appraisal
C:Self appraisal
D:Peer appraisal
答案: Superior appraisal
8、
8. The subordinate appraisal is an evaluation tool whereby employees assess the performance of ______.
A:peers
B:themselves
C:subordinates
D:supervisors
答案: supervisors
9、
9. _____ appraisal is a type of performance evaluation that is done by one or more people of matching competencies. It is usually done among the members of the same team. This is a method employed to preserve the quality standard at a desired level.
A:Peer
B:Subordinate
C:Superior
D:Self
答案: Self
10、
10. Which of the following is advantage of 360-degree performance appraisal?
A:It arouses suspicion within an organization.
B:It is difficult to figure out the results.
C:It is both time-consuming and would cost a large sum of money.
D:It provides detailed information on an employee’s performance.
答案: It provides detailed information on an employee’s performance.
第四章 单元测试
1、
1. Which of the following is NOT the goal of the S-T-P process?
A:To help the organization develop an appropriate marketing mix.
B:To guide the organization to the implementation of an appropriate marketing mix.
C:To evaluate how effective an organization’s marketing mix is.
D:To enable the organization to make important marketing decisions concerning where they should compete.
答案: To evaluate how effective an organization’s marketing mix is.
2、
2. Which statement is NOT true about the benefits of the S-T-P process?
A:The S-T-P process guides marketers to develop and deliver personalized and relevant messages to different audiences.
B:The S-T-P process helps a company match its products with its customers.
C:The S-T-P process guides a company to divide its customers into small groups.
D:The S-T-P process helps marketers arrange the importance of different offers from a company.
答案: The S-T-P process guides a company to divide its customers into small groups.
3、
3. Which of the following approach belongs to market segmentation?
A:Behavioral approach.
B:Psychological approach.
C:Physical approach.
D:Linguistic approach.
答案: Behavioral approach.
4、
4. A company usually divides a market into small groups of consumers based on _______.
A:how valuable the market is
B:the requirement of consumers
C:shared characteristics
D:the need of the company
答案: shared characteristics
5、
5. With _______, marketers may have a greater understanding of the marketplace as they gain knowledge of differing consumer needs within the same market.
A:product positioning
B:market targeting
C:market segmentation
D:market selection
答案: market segmentation
6、
6. _______ is the second step in the S-T-P process.
A:Targeting
B:Advertising
C:Positioning
D:Segmentation
答案: Targeting
7、
7. In order to select target markets, a company needs to _______.
A:enter the most profitable market segment
B:focus the company’s marketing offers on related consumers
C:develop appropriate marketing strategy and goals
D:assess the attractiveness of different segments
答案: assess the attractiveness of different segments
8、
8. Positioning is about how a company wants its product to be _______ by the target market against main competitors.
A:bought
B:assessed
C:thought of
D:selected
答案: thought of
9、
9. The goal of positioning is to create a clear and positive image about _______.
A:when a product will reach the market
B:what a product is about
C:how a product competes against competitors
D:where consumers can get a product
答案: what a product is about
10、
10. If a company positions a product by use or application, the company would _______ in its marketing activities.
A:highlight how the product is used to show that it is the best solution for the task
B:indicate that the product would contribute to the user’s social identity
C:focus on the products best features
D:emphasize that the product represents significant value
答案: highlight how the product is used to show that it is the best solution for the task
第五章 单元测试
1、
1. The 4Ps model is a flexible concept, so when planning marketing activities, marketers can _______.
A:consider how the four elements work together
B:pay attention to customer needs
C:monitor the four elements from time to time
D:focus more or less on one element
答案: focus more or less on one element
2、
2. To differentiate a product in the market, a company needs to _______.
A:work on its actual and augmented benefits
B:emphasize its brand
C:improve its quality
D:promote its unique selling proposition
答案: work on its actual and augmented benefits
3、
3. To build up sales and market share, a company may use _______.
A:psychological pricing strategy
B:skimming pricing strategy
C:values-based pricing strategy
D:penetration pricing strategy
答案: penetration pricing strategy
4、
4. Promotional activities that aim to differentiate product would focus on _______.
A:informing consumers of the existence of the product
B:building brand awareness
C:strengthening the brand
D:introducing unique features and benefits
答案: introducing unique features and benefits
5、
5. A unique selling proposition is a feature of a product that ______.
A:satisfies customer needs
B:attracts consumers in the market
C:makes it different from other similar products
D:is highlighted in advertisements
答案: makes it different from other similar products
6、
6. During the process of developing a marketing mix, marketers need to test the overall offer after drafting it by _______.
A:raising questions concerning the 4Ps
B:asking customer focused questions
C:changing some elements constantly
D:answering questions concerning the 4Ps
答案: asking customer focused questions
7、
7. In the pricing process, in order to understand environmental factors, a company needs to _______.
A:adopt a fixed methodology
B:calculate fixed and variable costs of its products
C:predict the possible actions its competitors will take and their effects
D:estimate the demand from consumers
答案: predict the possible actions its competitors will take and their effects
8、
8. Which of the following is NOT included in a promotional mix?
A:Personal selling
B:Advertising
C:Sponsorship
D:Communication
答案: Communication
9、
9. A company provides its product to customers with and without intermediaries. This kind of distribution channel is called _______.
A:dual distribution
B:direct distribution
C:indirect distribution
D:intensive distribution
答案: dual distribution
10、
10. Which of the following is correct about distributors?
A:They purchase goods from different producers in bulk and store them in warehouses.
B:They carry products from a single brand or company.
C:They represent the producer to the user and make money from commissions.
D:They stock goods bought from other intermediaries and then sell them to the ultimate end user.
答案: They carry products from a single brand or company.
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